Photography comes with many myths attached to it. New photographers aiming to break into the business should do a lot of research before they believe any of the stories. Pricing myths, in particular, abound, and a wedding photographer Billericay should not fall for them.
The photography industry is huge and full of tips and tricks, some more founded on fact than others. As speculation can easily be disguised as fact, here are some myths and fears to be aware of when plunging into the business:
Undercharging is a good idea
New photographers might think that undercharging in comparison to their direct competitors will bring them an influx of business. This is something that can easily backfire when put in practice. Potential clients will believe that the prices reflect the skill and the experience of the photographer, and they will not have faith in the services offered by the studio. Make sure that the prices reflect the skill, the local market, and the cost of doing business. Undervaluing your own business can be a huge mistake to recover from, and should be avoided. Showing confidence in what you are selling is what will attract clients, as they will always invest in the high quality product they want. Booking a professional photographer is not an everyday occurrence for the clients, so they are aware that they will be spending money on it.
Just building a website is enough
Creating a website that just has a gallery to serve as your portfolio is absolutely not enough to be discovered by clients. This doesn’t entail having thorough knowledge of coding, but rather of how to optimise your website to generate business as a wedding photographer Billericay. The best way to optimise your photography website is to create search engine optimisation. If you are wary of the concept and unsure if you can handle it yourself, you can always hire a professional to do it for you. There is also plenty of advice and more than one tutorial on how to go about it yourself as well. It is not at all a daunting task when you know what you’re meant to be doing to get your website properly indexed and showing up at the top of search results. As long as you don’t believe that just publishing a website is enough, you’re halfway to success already.
Writing your own contract is fine
This is potentially one of the more dangerous myths to believe. Your photography business needs to be completely covered in all legal aspects, and a contract is the most important piece of paperwork involved in the relation between your client and you. Unless you are a lawyer, you should not be in charge of writing your own contract. Consult legal experts and make sure everything is covered in the document. There can be nothing left to change when it comes to legalities, and you won’t regret asking for help from professionals.
Myths abound in the world of photography, but a wedding photographer Billericay can easily avoid falling for them. To seek a professional photographer, check out Chris Woodman Photography.