Back in the days, you can carry a DSLR and proceed to work as a photographer of any kind. You can take portraits, be asked to take commercial pictures and then offered a job as a wedding photographer the next month. People used to think that photography is the same whatever the subject is.
And that is different today. Even amateurs can see the difference between a photographer in York that focuses on wedding photography niche and others who work as commercial photographers.
Just like that, you might be looking for the right niche for you which is vital if you want to be able to compete as a professional!
What do you love?
The easiest step to take is to start with something you love. Look back at pictures that you love the most and give yourself an objective judge: are these pictures good? Bring them to people who can give you an answer without sugarcoating their opinions. Is that favorite niche really something you should be focusing on, or should it just remain a hobby?
What you actually are good at
Sometimes, what you love isn’t exactly what you’re good at doing. This rule applies everywhere; you love horses for their firm muscles and majestic presence, but it turns that many of your pictures are blurry. There are two ways to get around this: hone your skills until you can perfect that shot or try something else.
Can you invest in gears?
Some niches can be very costly, to begin with which is why most of the time, only professionals can switch to those niches. For example, a new photographer in York might find wedding photography costly as they have to have more than one camera at all time and a lot of lenses to work with.
Some photography niches are easier to enter, such as food photography, commercial photography and portrait photography. You are not always pressured by a narrow time range and you can schedule the right time nor do you have to spend the next 10 hours taking pictures of your clients.
Does it pay?
When it comes to photography, people like to think that it’s a luxurious job which pays a lot for the easy job of taking pictures. Little do people know that you spend hours behind a computer screen, trying to adjust the colors, removes mistakes and correct the skin tones on hundreds of pictures sometimes. Thus, you need to make sure that you are making ends meet for your job.
Some photography niches won’t make you rich, such as equine photography that is lately gaining less popularity. Others that pay a lot can be very time-bound and demand high-quality results every time, such as wedding photography or commercial photo shoots.
How will it affect your life?
The life of a photographer, which can be likened to a freelancer, can be filled with uncertainty. You don’t always get jobs but sometimes, you can suddenly be offered a heavy stream of offers. Will your job as a photographer in York affect your personal life, i.e. the amount of time you can spend with your family and friends?
When you have reached the popularity like Kirsty Mattson Photography, you will get a more stable stream of jobs. Yet, you still have to manage your own time from working to vacationing.